LA84 SAMbassador Talks Rose Parade on Univision

On Tuesday, Dec. 27, six LA84 SAMbassadors lent a helping hand to decorate LA 2024 and the City of Los Angeles’ “Follow the Sun” Rose Parade float. Joining thousands of other volunteers, the SAMbassadors spent over six hours at Fiesta Parade Floats in Irwindale, Calif. decorating, gluing, and helping out on the float.

Four of LA84’s SAMbassadors will be riding or walking alongside the float at the 128th Rose Parade, including 17-year-old Rafael Lopez. Lopez was interviewed by Univision on Tuesday, and talked about his excitement to take part in one of Southern California’s longest-standing traditions.

See the full interview here:

READ MORE: LA84 Youth Ambassadors to Ride Float in 128th Rose Parade

LA84 SAMbassadors, Float Decoration Featured in LA Daily News

LA84’s SAMbassadors are a group of student-athletes with an eye on the community and giving back. On Tuesday, Dec. 27, six SAMbassadors were on hand in Irwindale, Calif. to decorate LA 2024 and the City of Los Angeles’ “Follow the Sun” Rose Parade float.

See the Los Angeles Daily News’ story on the float decoration and how it will reflect Los Angeles’ commitment to the Olympic Games in the past, present and future: 

READ MORE: LA84 Youth Ambassadors to Ride Float in 128th Rose Parade

LA84 Football Programs Mentioned in Wall Street Journal

The Los Angeles Rams are professional football’s return to the nation’s second-most populous metro area, but it is not as if football has been nonexistent in LA since the Rams and Raiders left in 1995. LA84 has been supporting football programs before and during that entire 21-year stretch, as noted in a Wall Street Journal article:

Undoubtedly, Los Angeles has top-grade football bones. High schools such as Long Beach Poly and Dorsey have long been hotbeds for future NFL talent. The LA84 Foundation, which finances youth sports with profits leftover from the 1984 Summer Olympics, has helped finance 14 tackle football programs in the region. A recent survey from the foundation showed the rate of teen participation in football is roughly twice the national average.

Written by Matthew Futterman, who has also written a book about 1984 gold medalist and Olympic pioneer Edwin Moses, the article dissects the Rams’ first season back in Los Angeles. The full article can be found here:

LA84 Featured in Associated Press Column on LA 2024 Bid

As the race for the 2024 Olympic bid continues, an Associate Press column notes how Los Angeles’ bid approach for the Games is utilizing some of the same strategies used in winning the bid for the 1984 Olympic Games. The notable similarity? LA 2024’s projected cost, or lack thereof.

“[Chief Organizer] Peter Ueberroth and his team delivered on their promise of bare-bones games, and 32 years later the surplus keeps paying dividends for Southern California sports through the well-funded LA84 Foundation,” quotes the column.

The 2024 bid revealed its projected costs this week, and the Associated Press’ piece also notes how the 1984 Games in Los Angeles turned a profit despite projections. Other candidates for the 2024 Games are Paris and Budapest, and the winning city will be revealed on September 13, 2017 in Lima, Peru.

Read the full article here:

Video – LA84 Skateboard, Foundation Colleague Appears on ABC 7

Skateboarding is set to make its debut as an Olympic sport in the Tokyo 2020 Games, but Los Angeles and a class at the University of Southern California are already ahead of the game. A recent ABC7 segment showcased a new college course about the sport, and even caught a glimpse of an LA84 skateboard.  Titled “Skateboarding and Action Sports in Business, Media, and Culture,” the class is taught by skateboarding advocate and friend of LA84 Neftalie Williams. In November, LA84 hosting a convening with Williams and a group of skateboarding activists to discuss collaboration between the youth nonprofit and skateboarding spheres.

In addition, LA84’s first-of-its-kind youth sports survey revealed that skateboarding has the highest play frequency for Los Angeles youth of any sport.

See the full clip on ABC7 here:


LA84 Library Mentioned on KPCC’s Take Two Show

A while back, filmmaker Molly Schiot decided it was time to honor female athletes with significant accomplishments, yet were generally overlooked by the history books. Finding these ‘Unsung Heroines‘ proved to be a tough task, but Schiot discovered the LA84 Foundation Sports Library. The rest was history, as Schiot discovered story after story about pioneers in women’s sports that paved the way for her eventual book.

The full interview can be listened to here. Schiot’s segment with Take Two host Alex Cohen begins at the 39:25 mark, and her LA84 library experiences begin at 40:30.


The full article can be found here:


Sam the Eagle Celebrates with Rose Parade Grand Marshals

LA84 mascot Sam the Eagle was at the Tournament of Roses House in Pasadena to give three Olympic legends a very special honor. This year, LA84 will be involved with LA 2024 and the City of Los Angeles in an Olympic-themed “Follow The Sun” float at the 128th Rose Parade.

See the full story in the Pasadena Star-News:

Also see KTLA’s recap of the event:

Greg Louganis, Janet Evans, Allyson Felix Named 2017 Tournament of Roses Grand Marshals