LA84 Foundation Builds Brand Through Social Media
Usage of the LA84 Foundation Facebook page grew dramatically during the London 2012 Olympic Games. The LA84 Facebook page provided exclusive on-the-ground daily Olympic reports from London, featuring interviews and behind-the-scenes photos and reports, while tracking the progress of the many athletes and coaches at the Games with a connection to LA84. Among the gold-medal Olympians interviewed by LA84 in London were Michael Phelps, Missy Franklin, Abby Wambach and Serena Williams. The reach of the LA84 Facebook page grew 20,000-fold during the Games. The London 2012 coverage was the first step in an ongoing social media campaign to introduce the Foundation’s work to new audiences and build the LA84 brand.
Watch and listen to interviews with Serena Williams, Rebecca Soni and Tyler Clary.
Listen to 2012 Olympians’ comments and advice on how sports has influenced their lives.