Los Angeles Awarded 2021 Super Bowl; LA84 Part of Bid Team

Connor Swarbrick, Ernie Wooden, Kathy Schloessman, Casey Wasserman, Renata Simril, Patricia Feau, Bob Graziano

CHARLOTTE (May 24, 2016) – LA84 Foundation President & CEO Renata Simril was a member of the Los Angeles Super Bowl Bid Committee that delivered the successful bid for Super Bowl LV to all 32 NFL owners today in a live presentation, in Charlotte, NC.

LA84 Foundation Board Member and Bid Committee Vice Chair Bob Graziano also was in Charlotte for the presentation.

In partnership with the Los Angeles Rams and Los Angeles Super Bowl Bid Committee, the nation’s biggest sporting event will be played at the new Los Angeles Rams stadium in the City of Inglewood, set to open in 2019.

The selection of Los Angeles follows a highly competitive process in which Los Angeles’ bid was led by Casey Wasserman, chairman and chief executive officer of Wasserman, in collaboration with the Los Angeles Sports & Entertainment Commission (LASEC) and Los Angeles Tourism & Convention Board (LATCB), comprising the Los Angeles Super Bowl Bid Committee.

“Los Angeles is built to host the Super Bowl. We helped forge this great American tradition as its very first host in 1967; and now, at long last, we’re bringing it back where it belongs,” said Los Angeles Mayor Eric Garcetti. “L.A. is already welcoming a record number of visitors from around the world, and Super Bowl LV will bring even more economic prosperity to our region.”

This will be the eighth time the Super Bowl is played in the Los Angeles region, the most recent being in 1993 at the Rose Bowl in Pasadena (Super Bowl XXVII).

“The 2021 Super Bowl is a prime opportunity to bring attention and resources to youth sports in greater Los Angeles,” said Simril.  “The LA84 Foundation looks forward to partnering with the Rams and the NFL to make that potential a reality.  Together we can transform the lives of kids.”

The LA84 Foundation has been a strong supporter of youth football in greater Los Angeles, making grants of $6.3 million to 263 youth sports organizations providing tackle and flag football, since 1985.

The Los Angeles Super Bowl Bid Committee included:

  • Casey Wasserman, CEO, Wasserman (Bid Chair)
  • Bob Graziano, Managing Director, J.P. Morgan (Bid Vice Chair)
  • Ernest Wooden, President/CEO, Los Angeles Tourism & Convention Board (Bid Committee Member)
  • Kathryn Schloessman, President, Los Angeles Sports & Entertainment Commission (Bid Committee Member)
  • Renata Simril, President/CEO, LA84 Foundation (Bid Committee Member)
  • Kevin Demoff, COO, Los Angeles Rams (Team Representative)
  • Michelle Kerrick, Managing Partner, Deloitte, and former Treasurer, 2008 Arizona Super Bowl Host Committee (Finance Chair)
  • Mayor Eric Garcetti, City of Los Angeles (Advisory Board)
  • Mayor James Butts, City of Inglewood (Advisory Board)

About the LA84 Foundation

As a legacy of the 1984 Olympic Games, the LA84 Foundation has become the nationally recognized leader in support of youth sport programs and in elevating the importance of the role sports play in positive youth development. LA84 seeks to provide an opportunity for every child to participate in sports, and to improve social, academic, and health outcomes of youth. Since it began operations in 1985 with 40% of the surplus from the 1984 Olympic Games, it has invested $225 million back into the communities that supported the Games, supporting more than 3 million youth in the eight Southern California counties of Los Angeles, Imperial, Orange, Riverside, San Bernardino, San Diego, Santa Barbara and Ventura. The LA84 Foundation continues to promote the legacy of the 1984 Olympic Games by convening and engaging national and international audiences about the role of sport in society and the impact a successful Olympic Games can have on its host city, especially as we look to the 2024 Games. Its headquarters is the historic Britt House near downtown Los Angeles where it houses the world’s premier sports library and meeting facilities. For more information, please visit www.la84.org