Snow Time! Olympic Winter Games Posters (2018)

Snow Time! Olympic Winter Games Posters is a sampling of Olympic Winter Games posters from the collection of the LA84 Foundation. Some are the official posters created by the host organizing committee, others, by the travel industry. Together, they illustrate the transition from the modern art graphic design of the early to mid-20th century to a more computerized, marketing-driven graphic design branding using Olympic Games emblems as the primary image to announce the Olympic Winter Games.