Games of the XIX Olympiad: Mexico on its Own Terms

In 1968, the world was re-introduced to Mexico through their hosting of the Games of the XIX Olympiad.  Determined to establish Mexico’s identity on its own terms, the Organizing Committee for the Games of the XIX Olympiad, led by Pedro Ramírez Vazquez, created the Department of Publications and Urban Design to integrate various aspects of design and communication related to the XIX Olympiad with the vibrant colors and culture of Mexico. 


Mexico City exhibition